I’m in awe of the Missoni buzz. Less the clothes, more so the marketing machine behind all of this.
The tweets! The blog posts! The status updates! It would appear that the demographic in which I fall is all but head over heels in love with Target for bringing Missoni into their lives.
This is beyond brilliant.
Go Target. A limited time offer. A limited stock of a reputable and appreciated fashion brand. Affordable prices.
From what I’m gathering — people have bought these items up like it’s actually money for sale. Like as in, “Hey – come and buy this $500 bill for $25 because you will be able to SELL IT TO OTHER people in this crazy secondary market where you have the potential of making EVEN MORE MONEY.”
Target’s Missoni is like 1997’s beaning babies.
Don’t get me wrong…
I think that some of the Missoni stuff is great. (The swimsuit I wanted was sold out online. Sad.) But here’s the deal when luxury brands go commonplace: they’re not special anymore. Everyone has ’em. I’m a wee surprised that Missoni went this way.
I do my best to not look overwhelmingly manufactured and marketed to. Sure, I wear TOMS just like everybody else. But for the most part, I’ve got my own deal going on. I fear that the Missoni aesthetic is so easily recognizable that it’s going to be commonplace in no time at all thanks to Target.
And then when everyone wears it, well… it becomes boring.
So, this whole Missoni for Target thing?
Not so sure about it.
(Bring on the haters and egg-throwers.)